B2B Marketing thoughts, tips and ideas. About all things marketing, especially all things B2B. This blog will share ideas, tips, frustrations and, hopefully, occaisional nuggets of insight. What are the key metrics you need to be aware of when reviewing the success or failure of a B2B marketing programme? 8226; Name of marketing activity. 8226; Type of marketing activity; advertising, direct mail, data list, event, exhibition, telemarketing campaign etc.

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